Breitling has a new member in its squad: Giannis Antetokounmpo, professional basketball player in the NBA for the last nine seasons and one of the most outstanding athletes of his generation. In his career he has already achieved almost every possible milestone, including MIP, MVP (twice), Defensive Player of the Year and Finals MVP. In 2021, he also led the Milwaukee Bucks to their first championship crown in 50 years.
Antetokounmpo will represent the luxury watch manufacturer and will be one of the faces of the brand. “Giannis’ willpower, dedication, unwavering vision and desire to give back make him an inspiration,” says Breitling CEO Georges Kern. “Plus, he’s one of the nicest, down-to-earth guys you can meet. When we recruit members for our squad, it’s not just because they are the best at what they do, but because they demonstrate character and integrity in everything they set out to do.”
With his impressive 6’10” frame and jumping prowess to match his height, Giannis Antetokounmpo seemed predestined for basketball. But he didn’t make it at the traditional scouting grounds for the NBA in the United States. His has been a much rarer and much more international career. Antetokounmpo was born in Athens (Greece) to Nigerian parents. Although he grew up facing many difficulties, his passion for basketball and his tireless desire to succeed overcame those obstacles. After his time in the Greek youth leagues, and while still a teenager, he was selected for the NBA.
Today he is reliving the same experience, but in reverse: Antetokounmpo and his brothers have opened a basketball school in the Greek capital that helps children from disadvantaged backgrounds to take an interest in the sport and thus gain the confidence and vital skills to achieve whatever they set their minds to.
En el Breitling Squad, el baloncestista se une así a celebridades como Brad Pitt, Charlize Theron, Misty Copeland, Kelly Slater o Adam Driver. Through their personality and style, each member reflects Breitling’s carefree, inclusive and sustainable approach to luxury, while bringing their own personal dynamism to their work with the brand.
